A strategist, storyteller, and community builder.
I lead with curiosity and build with intention. I help brands design powerful human connections through community-first thinking, bold creativity, and meaningful strategy.
I'm a strategic communicator and digital marketing leader with over a decade of experience at the intersection of technology, storytelling, and social impact.
My work is rooted in shaping narratives, building digital ecosystems, and growing brands that drive real change across Africa and beyond.
I have led award-winning campaigns across the humanitarian, FMCG, education, and tech sectors for brands like Red Bull, Food for Education, Dairyland, Binti Pads, Bic, Dial A Delivery and more. As the founder of my Consultancy - Digital Concepts, I’ve built a reputation for championing community-first strategies—driving brand growth through authenticity, culture, and local relevance., I help brands connect authentically and communicate with purpose in an ever-evolving digital landscape.
What I do best:
• Digital Marketing & Brand Strategy
• Social impact storytelling
• Content-led campaigns & influencer strategy
• Capacity building for in-house teams
• Content Ecosystems & Strategic Storytelling
• Social Media Marketing & Community Growth
• Communications for NGOs & Purpose-Led Brands
• Creative Direction & Campaign Development
• Human-Centered Messaging & Audience Engagement
My mission is simple: To help Purpose driven brands build with - not just for - their communities. Whether you’re a global nonprofit or a bold startup, I help turn your purpose into powerful, people-centered marketing and impact.
Let’s build something unforgettable.
Over the last decade, I’ve had the privilege of working at the intersection of communications, digital strategy, storytelling, and community transformation—building campaigns, platforms, and movements that don’t just sell but serve and shift culture.
From launching household FMCG brands to amplifying education programs that feed and empower millions of children, my work has always been rooted in real people, real problems, and real solutions.
Some Honorable Mentions:
• Food for Education: Helped reposition and amplify the Dishi Na County school feeding program into a national movement—leveraging digital storytelling, influencer engagement, and media to shift public perception and build public trust.
• Red Bull Kenya: Strategized and led culturally rooted campaigns (like Which Wiings Suit You? and Scramboo) that connected deeply with Gen Z audiences, blending global standards with local soul.
• Binti Pads: Co-developed On Period, a bold podcast platform and brand strategy that pushed conversations around menstrual health, dignity, and access into mainstream awareness.
• Dairyland: Conceptualized and executed an award winning campaign "The Dairy Free Dream" —a vibrant digital experience that elevated Dairyland into a lifestyle brand. Through community-driven content, influencer engagement, and storytelling, we grew brand visibility by over 100% and created deeper emotional connection with the everyday consumer.
Integrated digital campaigns across social, paid, and owned media.
Audience segmentation & digital journey mapping
Data-driven campaign planning & performance optimization
End-to-end brand campaign development (concept to rollout)
Positioning and repositioning strategies for legacy and emerging brands
Cross-functional creative direction and stakeholder alignment
Led creative teams in scripting, video direction, and digital production
Oversaw production of digital documentaries, motion graphics, and reels
Managed vendor relationships and quality assurance for high-impact content
Narrative development rooted in community and culture
Brand voice design and editorial direction
Multimedia content strategy (video, podcast, social, written)
Proven success across FMCG, NGO, health, education, and lifestyle sector
Marketing Society of Kenya
I lead strategy and innovation at Digital Concepts, helping brands turn bold ideas into impactful campaigns that drive growth, engagement, and impact.
Led digital strategy and content innovation, driving high-impact campaigns that grew brand visibility, engagement, and ROI across key consumer segments.
I crafted compelling brand narratives and marketing strategies, translating client goals into impactful campaigns across health, education, and development sectors.
A showcase of bold, impact-driven campaigns and digital strategies I’ve led across Africa—where creativity meets measurable change
Collaborated with a diverse range of leading brands to deliver innovative and impactful solutions.
Explore our resources see everything from a different perspective. We’re dedicated to creating accessible, beautiful experiences for all.
